Soft Launch and Member Launch

During your Onboarding Process, you hear of several terms like Soft Launch, Test App and Member Launch, and we admit this can be confusing. Read about all these definitions here.

A. Test App 

At the end of Phase 2: Build, we give you links to the Test App. At this stage, your App is not yet available on the App Store or Play Store. These are just links to the test version of the App, which are given to your management team to start testing, playing around with it,  and learning it. 

B. Soft Launch

At the end of Phase 3: Test App, once you are satisfied with how the App looks and works, we do the Soft Launch. This is an important technical milestone. It implies that:

• The app is now available on the App Store and Play Store.
• We hand over the App to you.
• After Soft Launch, you can invite your instructors to the App and Web App (we can trigger this invite for you)
• You should plan to run a Pilot and get ready for Member Launch.
• It also implies the start of the monthly billing cycle. 

But, please keep in mind that we need a lead time of 4 days for a Soft Launch maximum. This timeline is hard to predict and sometimes can get done in even 2 days.

C. Instructor Launch

After Soft Launch, on a scheduled date, we can trigger an invite to your instructors to log in to the App and Web App. Keep in mind that this email invite to instructors is an optional activity. Some clubs do this communication on their own. 3 more important points:

• The sender's name for this email is your club name.
• Now imagine that this email for your club was sent on 26 August and 100 members login. However, 400 members do not attempt a login. Now the same email is sent to these 400 people.
  So, the process is set up in such a way that the same email is sent two more times, but each time to only those people who have not yet logged in. 
• This is a standard email and cannot be customized. 

In case, you decide to do this through us, this is the text of the email that goes out to Instructors:

Hello (#UserName),

(#CompanyName) is launching a new App and we have created your account.

Now, there are 2 parts to this App. One is the Mobile App itself and the second is the Web App for the App. Your Login details are as follows and they will work for BOTH!

Login id: (#UserEmail)
Password: abcd1234

To log in to your account, please go to the Web App, (#WebAppUrl) on your browser and fill in your email address and password, and click on the "Sign In" button.

Once you go into the Web App and change your password, you need to do 2 things:
1. Update Your Profile. Go to Update Profile right on top of the Left Menu.
2. Build Your About Me (Bio) page. Go to Create>About Me.

In addition, you should also download, login, and explore the Mobile App as well. Use this link to find relevant iOS and Android links.

Note: Do not use Sign Up, use Sign in. And that's kind of obvious because we have already created your account.



From (#CompanyName)
and Smart Health Clubs

D. Member Launch

Phase 4: Launch ends with the launch of the App to the members. This is a 4 step process that SHC takes care of:

1. Billing Company Data: Integrate billing company data with SHC data. We take care of this.

2. Agree on Launch Date: After getting a confirmed date from you, we plan the Member Launch for that date. For planning this, any day except Friday is good. 

3. Trigger invite email: On the day of the Member Launch, our Tech Team triggers an automatic invite email to all your members with their login credentials, and the link to your App. A few more important points:

• The sender's name for this email is your club name.
• Now imagine that this email for your club was sent on 26 August and 100 members login. However, 400 members do not attempt a login. Now the same email is sent to these 400 people.
  So, the process is set up in such a way that the same email is sent two more times, but each time to only those people who have not yet logged in.  
• This is a standard email and cannot be customized. 
• The subject of the invitation email is 

• The text of the invite email is shown below.

  Hello (#UserName),
  
  (#CompanyName) and (#WebsiteUrl) invite you to download the new Club App. With this App, the latest club information and services will be at your fingertips.
  
  We have already created your account. Use the following to login:
  Login id: (#UserEmail)
  Password: abcd1234
  
  1. To install the App, open this email on your mobile device and click (#DownloadLink).
  2. Once it installs, open the App.
  3. After opening it, click on the "Already have an account? Login" button.
  4. On the next page, enter your Login id and Password.
  
  If you have already downloaded the App, please ignore this email.
  
  From (#CompanyName) and Smart Health Clubs

  4. Welcome email: Once the members log in successfully, they receive a Welcome email from you as the sender. This is the last step in the Member Launch, and it implies member launch is complete. Yeahhh!! 

The text of the Welcome email is drafted by you and added to Web App > Create > Company > Messages. The best practice is to write a very inspiring email outlining the benefits of the App to attract members.

E. FAQs

1. What if one of our members downloads the App from the App Store or Play Store, and creates an account by themselves before the Member Launch or auto account creation: What happens then? Will it create a problem?
   
   Answer: As long as the email ID they create their account with matches with the email ID on the Billing Company records, there will not be an issue and the SHC process will not create an additional account for them. SHC will simply update any additional information such as name, barcode, and membership type.
   
   
   
2.  Is there any data cleanup that needs to be done from the Billing Company's end before the member launch?
   
   Answer: We recommend the clubs to just make sure of the below points.
   1. The members should have a unique email.
   2. No family members have the same email address.
   3. Membership types - Have a list of membership types that needs to be on the Blacklist and whitelist from our end. This is to make sure what membership types we need to create an account for during the member launch and the membership types we should not consider to creating accounts.